Devon Fennell: Word Twerker
about moi
I'm a versatile senior copywriter with over 17 years of experience in SEO copywriting, email writing, healthcare writing,
brand marketing, and social media marketing. I am seeking opportunities that allow me to reinforce existing skills
while exploring new territories, such as UX writing.
How I’ve Earned
My Schillings
senior Writer, Arhaus Furniture
May 2022 - Present
I create copy for emails, product descriptions, social media channels (organic and paid), catalogs, and HR materials.
I assist in creating ads, emails, and other copy for campaign launches.
I write landing pages, membership guides, newsletters, and other digital pieces for Arhaus Trade and Arhaus Design Services.
The emails I create consistently perform well and are among our monthly top performers.
I also assist with community initiatives, such as Pride in the CLE, Habitat for Humanity, and our food bank outreach.
Managing Editor, Cleveland Clinic
March 2020 - April 2022
I pitched and created articles for Cleveland Clinic's consumer lifestyle blog, Health Essentials.
I interviewed healthcare providers and wrote about skincare, health disparities, COVID-19, mental health, the LGBTQ+ community, and more.
I wrote video scripts and copy for our weekly newsletter. The video I wrote for the Clinic’s COVID prevention initiative earned an award from the Content Marketing Institute.
Content Strategist/Copywriter, Outerbox
October 2018 - February 2020
I developed blogging content plans based on keyword research for clients across various verticals.
I wrote blog posts and uploaded the content into the appropriate content management systems.
I managed our team of three copywriters when the copywriting manager left the company.
Shopper Marketing Copywriter, Geometry Global
March 2015 - January 2018
I developed marketing concepts and wrote copy for shopper marketing pieces, including print ads, coupon landing pages, retailer sites, store signs, and video content for Stouffer's, Hot Pockets, and Toll House.
A recipe hack project I worked on for Toll House and Stouffer's earned a few Akron Addy Awards in 2017.
Creative Strategist, NAS Recruitment Innovation
May 2012 - March 2015
I created HR marketing content/brand concepts for corporate websites, job search engines, recruiting posters and collateral, videos, and email marketing campaigns.
I interviewed employees at our clients' companies for recruitment videos and website copy development purposes.
I assisted with focus groups for brand development initiatives.
Freelance Copywriter
February 2011 - Present
Responsible for writing web pages, social content, commercial scripts, and more for a variety of clients.
SEO Copywriter, Fathom
July 2008 - Feb 2011
I enriched clients' web content to improve searchability for Google and created new content when needed.
I wrote email copy for Fathom’s permission-based email campaigns, which consistently performed well.
I developed guides and case studies for the company and clients.
I wrote SEO video scripts for clients looking to educate existing and potential clients about their products and services.
I drafted press releases for clients and the company.
