Devon Fennell: Word Twerker

about moi

I've been writing since 2008. I Started in seo and did some time in HR Recruitment and shopper marketing. I can blog, concept, storyboard, pitch and post with the best of them. I can also put together a pretty mean taco bar. I try to worry a little and laugh a lot. as for the rest, I'll let my experience speak for itself.

Experience

senior Writer, Arhaus Furniture

May 2022 - Present

Responsible for creating email, social, and web copy. Also responsible for Trade

and Interior Design program content.

Managing Editor, Cleveland Clinic

March 2020 - April 2022

Staff writer for the Cleveland Clinic’s national consumer blog, Health Essentials.

Content Strategist/Copywriter, Outerbox

October 2018 - February 2020

Responsible for developing content plans for a variety of clients, including blog post topics and social media posts.

Also helped manage junior copywriters when needed.

Shopper Marketing Copywriter, Geometry Global

March 2015 - January 2018

Responsible for creating shopper marketing pieces for major retailers, developing new concepts for clients or new business pitches, writing video scripts and presenting creative to client contacts/partner agencies.

Creative Strategist, NAS Recruitment Innovation

May 2012 - March 2015

-Wrote job descriptions for sites like Monster, Careerbuilder and Indeed
- Developed web content for corporate HR sites
-Created editorial calendars for social posts and wrote posts as well
-Wrote SEO-optimized job postings for search engines
-Worked with designers and developers to create corporate branding concepts
-Created copy for client collateral(brochures, table tents, folders, posters)
-Worked with designers to create corporate Facebook and LinkedIn pages
-Wrote metadata and optimizing existing web pages
-Presented new concepts to clients
-Interviewed employees for website testimonials and HR recruiting videos
-Assisted with focus groups

Freelance Copywriter

February 2011 - Present

Responsible for writing web pages, social content, commercial scripts and more for a variety of clients.

SEO Copywriter, Fathom

July 2008 - Feb 2011

-Created SEO web pages
-Edited existing webpage content for search engine optimization purposes
-Wrote blog posts for the company and clients
-Wrote email copy for Fathom’s permission-based email campaigns
-Wrote guides and case studies for the company and clients
-Developed article ideas for blog posts and new web pages
-Wrote video scripts for video clients
-Wrote press releases for clients and the company